
Virality and Pandemic? No longer obscure, esoteric concepts. This year? We have come to know hibernation. Right back to closures until further determination. What a year! Just as the second wave of the Covid-19 pandemic hit the world… Indoors dining, bars, and pubs? Gyms and barbershops too? The same businesses and politicians leading the charge to reopen the world’s economy? Retreating, back-peddling… Most of them, at least.

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